When interest rates are low, it aids to create the illusion of wealth, or what I call the wealth facade. The most obvious example of this in automotive sales. How many people do you know that actually paid cash for their automobile? Most people in our society finance or lease their cars and it seems to be a common, acceptable practice. The problem with it? When people don't have to save their money to buy a car, the line between their reality and their illusion of wealth is blurred. Low interest rates make it possible for lenders to offer customers the option of purchasing a more expensive car, as the cost of borrowing is made to look appealing. Psychologically, people get tricked into being fixated on the idea that 0.9% financing with no down payment over 5 years is a great deal. The reality in most cases is that people who don't honestly sit down and look at their finances, drive a car off the lot that is at least 1.5 times more expensive than they should. What does it matter? Well, when people are made to feel wealthier than they are, they act wealthier than they are. Sales people have a great vocabulary when it comes to making products seem amazing and also when it comes to making financing seem affordable. When we feel wealthy, we act wealthy and we spend like we're wealthy. Although it might feel good at the moment, the next 5 years could be anything but. That great deal you got on that amazing car eventually turns into regular maintenance service visits and looming monthly payments that you wish would end.
So, to stress the problem that low interest rates create is that they simply make people feel okay about taking on large debt loads. People who live in $350,000 houses with a $330,000 mortgage, drive a $40,000 car with $600 car payments and earn a $60,000 salary are not wealthy, they are under the illusion that they are wealthy. This idea is evident in the statistic that 43% of Canadians are living paycheck to paycheck. I should also mention, under assumption of course, that when we try to live up to an illusion of wealth, there are many other purchases and life style related costs that go along with the major expenses. Clothing, electronics and outing choices can also become large expenses.
So, what has contributed to this epidemic in our society? What has changed? Statistics show that in the 80's, the average Canadian was saving around 13% of their after-tax income. Today that figure has dropped to about 1.2%. Fixated on instant gratification, we simply don't save for purchases anymore. We would rather take that big screen plasma TV home now and pay for it later. Put into actual numbers, a Canadian who earns $50,000 per year, takes home around $2,600 per month after taxes. 1.2% of $2,600 is about $31. As shocking as that figure might seem to people, what's more stocking is the $2,569 that moves in and out of the average account every month. Where is all that money really going? What would the average Canadian do if a sudden financial crisis came upon them or God forbid, they lost their job? The wealth facade is a dangerous thing.
What needs to happen to combat this is for people to wake up to the reality that carrying a debt load is actually a bad thing. The latest statistic is that the average Canadian's debt load is 131%. That means we are spending way more money than we earn. The banks and lenders have fooled the average Canadian into thinking that their credit rating is of great importance and taking out credit cards and loans will help them. The truth is that if you have money saved, you don't need the banks money. If you have a down payment for a house that exceeds 25% of the purchase price, you can dictate the terms of your mortgage in stead of searching for a bank that will help you and dictate their terms to you. People who have money don't have to worry about service charges or interest rates because they don't have to pay for them. Banks cater to people with money because they know that there is at least 43% that don't really have any.
It would seem that there is a lack of financial education in our society. What I have come to realize is that we are actually getting a financial education, but it's coming from the wrong source. The banks and financial institutions used to be a part of the financial game, but now it seems that they have taken over the game completely and we have merely become players.